One Heart

Serve your city, a campaign that brings an emotional yet action driven approach, ensuring that audiences don’t just passively consume content but feel inspired to take immediate action by combining personal storytelling, strong visuals, and clear calls to action. 

Content Pillars:

• Impact Stories – “Faces of Nourishment”

• Emotional narratives of individuals receiving or providing support.

• Short-form videos & static posts on social media.

• Calls-to-Action – “Faith in Action”

  volunteer CTAs.

• QR codes, social media links, and landing pages.

• Behind-the-Scenes – “The Power of Giving”

• Volunteer experiences & logistical efforts.

• Partner/sponsor shoutouts.

Approach:

• Authentic imagery showcasing real-life impact.

• Multi-channel strategy with social media, video, and corporate partnerships.

• Clear CTAs driving donations, volunteers, and sponsorships

Results: Boosted donor engagement, volunteer sign-ups, and corporate partnerships through an emotionally driven, community-focused campaign.